How IT Academy as a trainer ensures a good online experience

A website plays an important role in getting your own identity. But people also need to keep abreast of new training courses, events and other developments in the field of ICT. The experience must be and remain good, both offline and online. How do you achieve that?

A visitor wants to find information as quickly and easily as possible. The first 10 seconds of a website visit are crucual. If a visitor cannot find what he is looking for within this time, he leaves the website and continues his search elsewhere. That is why it is important as a trainer that all courses can be found quickly. A search function on the training page is a good solution for this. However, not every visitor knows which search term to use. A filter option helps with this and ensures that the visitor can still make a choice. Do you have many different courses and is the range very large? Then it is more convenient to have a personalized brochure to offer. Visitors can compile and download their own brochure in a few clicks. You can easily create the brochures yourself, both online and PDF. Very useful for a trade show or as an attachment.

Now that the visitor has found the training offer, you would like him to register. But how do you convince someone? You can roughly say that there are a total of four different types of people, who are all convinced in different ways to take action. Reading other people's experiences is very important for a particular group. That is why alumni of the IT Academy give a testimonial about the training they have followed. This testimonial is on the page of the relevant course and helps visitors to make their choice. Another group is looking for facts. Therefore, there is a list of the USPs on the page. But IT Academy also asks its students for an assessment of the program. This is also reflected on the relevant training page in the form of an average grade.

The quick decision maker can register directly at the top of the training page. For the visitor who just wants more information and who does not want to go out overnight, this button is at the bottom. Where they can of course also request more information via a contact form. Want to know more about optimizing your website for different visitors? Then read our article on how to optimize your website with the sex and the city model.

Different people also have different preferences for getting in touch with you. What works for one doesn't work for the other. That is why it is important to offer different options. The contact block is prominently displayed at the top of the IT Academy homepage. Whether visitor visits the website via desktop or mobile - they can make calls immediately. Or email, because the email address is also in the contact block. The other contact options can be found on the far right in the menu bar under 'contact'. Every visitor nowadays knows what 'contact' stands for and what you can find there. Visitors can get in touch with IT Academy here by calling, emailing or filling in the contact form. If it is useful for visitors to contact a specific person immediately, immediately state the telephone number and e-mail address. For ultimate ease of use, offer all contact details in a digital business card (vCard).

Visitors can save all contact details in their phone or computer with 1 click. To help visitors find the location, adding directions will help. When visitors click on this, Google Maps opens and immediately shows the route from the location of the visitor

Do you get a lot of questions from visitors? Then a chat function is a handy way to answer questions. You don't always have to be online - visitors can also leave a message offline.

The visitor registers via the form. You can adjust these fields yourself in the Kirra CMS. You can easily add a check mark with which the visitor immediately signs up for your newsletter. And are the training places full? Then the registration closes automatically. This way you never get stuck with too many registrations and you don't have to disappoint anyone. Another good contact moment is just before the training starts. For example, send a text message a day in advance. This way everyone is immediately informed. You can easily export registrations via .excel or .csv. Do you use a CRM? Kirra is ideal for pairing. Over the years we have worked with many different applications and systems links have been made.

Keep your visitor informed with a newsletter. Now I hear you think: making a newsletter takes so much time. That's right, creating good content takes time. But it is well worth your time. Email marketing has already proven iets strength and it is still on the rise.

How can you save time on this? If you have a Kirra website, you can now send the newsletter from your website. So you no longer have to go to your mailing tool to send the newsletter. Easy, less prone to errors and a lot faster.

But how do you get someone to subscribe to your newsletter? Here too you provide the burden of proof. Offer an overview of all the newsletters you have sent. This way the visitor has direct insight into what to expect in his inbox. This way you get the right people in your address list and you have an interested target group. And that is what it is all about. Quality over quantity. A newsletter just doesn't sound very sexy. Is your inbox also full of all newsletters? Therefore, do not call your newsletter a newsletter. But then how? You really need to think about this and ask yourself the following things:

• What added value do you offer?
• What is your visitor looking for?
• What is unique about your service?

If you are a trainer, the added value of your newsletter is in training and knowledge sharing. Visitors are looking for relevant courses that are of interest to them. They undoubtedly want to be aware of this and that will convince them. And say for yourself: 'the newest courses every month in your inbox' also sounds a bit more exciting than 'receive our newsletter every month'.

If the visitor subscribes to the newsletter, you would like him or her not to unsubscribe immediately from the next newsletter you send. But, how do you offer your training offer in a well-organized way? Without it getting confused and you lose the visitor in his quest? A table is the solution, so your content remains compact and clear. All courses are on the website. Therefore, you only have to select courses that you want in the table. You enter the title, type of training and the start date from your website. This saves you time and you avoid mistakes. In addition, this ensures that the website and the newsletter always contain the same information.

Read more in our white paper on email marketing.

Is the website up to date? Then enjoy this. However, a website is never finished. The technology is constantly changing and so are the wishes and requirements of the visitor. For example, how did you use your smartphone 5 years ago (did you already have it)? A meeting for further development every quarter is an advantage. Tips for search engine optimization, setting conversion goals, analyzing web statistics. Together we work on a website that meets your goals.