Royal Koopmans
Case
Originally Koopmans delivered flour. In the recent years this has been extended to two other business units with each their own target groups. These units were operated from their own identity.
Various business units in one website with one main sender
Through smart functionality in the CMS, the content is managed from a central point and is easy to publish on both the corporate part of Royal Koopmans (the main sender) or on a business unit page (flour, food coatings or ingredients). This was Royal Koopmans' wish for news, blogs and vacancies, among other things.
With this central content management you do not create duplicate content, so this has no negative impact on your Google ranking.
Complete product range online
The entire product range of the various business units can be consulted on the website. This allows buyers, bakers or cooks to check an ingredient for possible applications or to check whether a product is halal or kosher. There are also recipes for inspiration.
Worldwide Coverage
By presenting the working area, Royal Koopmans shows that the grain of Royal Koopmans goes all over the world. This confirms that they are going all over the world with their food solutions.
We receive many compliments about the new website. This is also thanks to the beautiful design by iWink and their collaborative approach during this project. I also found the process to have been enjoyable.
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