Balacron Covers
Case
Balacron supplies 14 million metres of wrapping material per year. Via their new website, Balacron makes their entire range of cover materials visible to designers and creative directors.
The largest collection of cover material in the world
Balacron International is a worldwide operating company in the field of wrapping material. A company with more than 90 years of experience. With a solid base, which is created by the combination of knowledge of the production process, craftsmanship and the latest technological possibilities.
As a result, they have the largest collection of cover materials in the world, both in vinyl and textiles.
At the beginning of this year Balacron, in collaboration with iWink, created a new website that focuses on inspiration, but above all on conversion. On the website the products supplied by Balacron are presented per collection, samples of which can be ordered.
Balacron supplies wrapping material for more than 55% of the Korans worldwide. That's more than 15 million Korans at this moment.
Balacron takes an extra step
Examples of customer data we collect are:
- What is the primary action from the homepage?
- How many product sheets are downloaded?
- And from which product are the most samples ordered?
This customer data was visualized by iWink in Google data studio for Balacron, using a number of sheets. Google data studio retrieves the data from Google Analytics.
Balacron takes this extra step, so that the data is always available. In addition, the sheets, which are made in Balacron's corporate identity, can be used as accountability to the management.
More than 60 distributors around the world
Balacron shows with the world map on the website that it has distributors all over the world. By now the network is spread over more than 60 distributors far in the Middle East to North Africa and Asian Muslim countries.